This blog is not a review on on the great novel by Andrew Grove rather it is an extension on why we are unable to see those changes and not able to change the direction dynamically.
A couple of days back I was playing a simulation game (under my MBA curriculum) called as "MarkStrat", it involves designing new products for customer segments and target those segments properly. It required at least 1 period to design a new product, if we have designed a crappy product then we need to spend almost same amount on R&D and one more period to get the product right. It was very easy for us to withdraw a product since we were not that attached to the product as companies/senior managers get attached to their products since they invest a lot of time in perfecting it. They would kill themselves first rather than killing the product, the initial mistake gets on compounding (Butterfly effect) and ultimately result into loss of billions of $, jobs & market share.
We always try to make good of whatever we have spent.If we have bought a party wear sports shoes and when they get old and torn and not good enough to be wore in parties, we use them for jogging or playing sports (their actual purpose). We try to extract value till our last penny. We carry this philosophy for time as well, we pick up where we left off although this should be done in normal routine but what's to be done in a situation of a strategic inflection point.This is what Andy Grove teaches in his famous novel.
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